Scale Insights

Scale Insights

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Scale Insights is a powerful AI tool for Amazon sellers that optimizes PPC campaigns using its innovative Scale-matic technology. It automates complex advertising strategies, adjusts bids in real time, and uncovers hidden profitability opportunities. Compatible with multiple marketplaces, it allows you to link organic sales with PPC efforts and promotional campaigns. Scale Insights is an ideal solution for e-commerce businesses, agencies, and aggregators looking to maximize their return on investment with minimal manual management.

 

⭐ Key Features:

📈 AI-powered PPC automation – Automate and optimize Amazon PPC campaigns with intelligent rule-based workflows that reduce manual effort and boost performance.
🛠️ Customizable algorithms – Use flexible automation logic to fine-tune bids, keywords, and campaign structures based on real-time data.
📊 Advanced campaign controls – Build bulk campaigns, manage dynamic bidding, and adjust ad strategies at scale for precise optimization.
🔍 Deep performance insights – Access detailed analytics on advertising effectiveness, sales trends, and keyword efficiency to inform smarter decisions.
📦 Elastic scalability – Scale automation across any number of products with plans based on how many items you want the platform to automatically manage.
📆 Hourly and trend automation – Use time-based automation rules to pause or adjust ads during off-peak hours and capture maximum profitability.

 

💡 It’s an ideal AI tool for:

◆ Amazon sellers – Automate PPC ad strategies and reduce manual campaign management.
◆ E-commerce brands – Scale advertising and uncover performance insights across multiple product lines.
◆ Marketing teams – Improve ROI and efficiency with intelligent bid and keyword optimization.
◆ Agencies – Manage ad automation for multiple clients with granular control.
◆ Data-driven decision makers – Use analytics to refine promotions, budgets, and campaign strategies.

 

💻 Platform & Compatibility:

🌐 Web-based dashboard – Access all automation, reporting, and campaign tools directly in your browser.
⚙️ Algorithmic automation engine – A robust system of customizable rules and triggers handles complex PPC tasks without constant oversight.
📦 Cloud processing – Campaign optimization, analytics, and automation run in the cloud for seamless performance.
📈 Real-time updates – See campaign changes and trend insights as they happen to keep strategies aligned with live market activity.

 

💰 Pricing:

Free trial: 30-day access at no cost
Try all automation and analytics features risk-free to evaluate performance before committing.
Scale 5: Around $78 per month
Automate up to 5 products with core automation and insights capabilities.
Scale 10: Around $98 per month
Ideal for growing sellers who need automation for up to 10 products.
Scale 20: Around $178 per month
Expand automation to 20 products with full analytics and bidding control.
Scale 35: Around $288 per month
Supports substantial campaign automation with deeper insights.
Scale 50: Around $388 per month
For larger portfolios needing broad automation and reporting.
Scale 75: Around $548 per month
Designed for high-volume sellers and agencies.
Scale 100: Around $688 per month
Top tier for extensive automation and scalable campaign control.
1% Plan: Custom pricing
Unlimited automated products based on a percentage of ad spend for maximum scalability.

 


 

 


 

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Scale Insights is a technology company that provides AI‑driven software designed to help Amazon sellers automate and scale their pay‑per‑click advertising campaigns more effectively. Founded in 2018 by experienced e‑commerce entrepreneurs with real hands‑on selling experience, the company aims to give marketplace brands a practical way to manage complex advertising workflows. The leadership team includes founder and CEO Luke Lim, who built the platform based on his own success as an Amazon seller, along with co‑founders active in operations, seller engagement, and algorithm development.

The platform focuses on empowering users with customizable automation systems and insightful analytics that simplify advertising strategy execution. Instead of manually adjusting bids and campaign settings, sellers can rely on machine learning and rule‑based automation to handle repetitive tasks, optimize spend, and uncover trends across products and marketplaces. Scale Insights offers multiple algorithms for automation, mass campaign tools, and detailed performance reporting, helping users make data‑informed decisions while maintaining control over their strategies.

Since its launch, Scale Insights has grown its user base among Amazon brand owners, agencies, and independent sellers seeking scalable advertising tools. The company emphasizes speed, flexibility, and user empowerment, helping sellers reduce workload and increase profitability. With a focus on practical results rather than generic automation, Scale Insights positions itself as a go‑to solution for brands looking to scale their Amazon ad operations with precision and confidence.

Meet Luke Lim on LinkedIn

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